Marketing automation leverages technology to expand customer base and enhance customer experience.
What Is Marketing Automation?
Marketing Automation is the process of utilising technology to make your marketing efforts more effective, more cost-efficient and less time consuming.
By working with Neevista to implement marketing automation through your business, we aim to streamline and simplify many of the tasks that currently take up a lot of your time and effort. Whether you’re starting a new business, or you’re finding your current marketing methods are ineffective, we bring both the marketing and the technological skills to transform the way you do business.
In recent years, marketing platforms like Oracle Marketing Cloud/ Oracle Eloqua, Oracle Service Cloud, Salesforce Marketing Cloud or Marketo have revolutionised the way businesses conduct their marketing. By removing many of the time-consuming manual tasks and automating them, you can reach more people, more effectively, with less manual involvement.
Why Use Marketing Automation in Your Business?
Marketing automation presents your business with the chance to boost leads, convert more leads into sales, and ultimately increase your profits.
By utilising 1st or 3rd party data, you can expand your current customer base and improve the experience for your current customers. Essentially, our experts help you to harness technology and allow your sales and marketing staff to do more with less. It also means staff who previously performed tedious, manual tasks can focus on more strategic matters.
Automation can improve the following aspects of your marketing:
- Lead generation
- Lead nurturing/engagement
- Market analysis and segmentation
- Targeted email campaigns
- Lead scoring to identify leads with high probability of conversion
- Analytics to measure ROI of all campaigns
NeeVista can help you integrate automated marketing platforms into current Customer Relationship Management software, completely streamlining the process of how you reach your customers. One of the huge benefits of marketing automation is the ability to automate your marketing efforts across all channels, simultaneously is desired. This means reaching customers and leads via social media, chat, email and even phone, without the current manual intervention you would require.
Why Neevista for Marketing Automation?
The team of dedicated professionals at Neevista are experts in all aspects of business transformation, and marketing automation is just one part of that. We understand your business needs, and we’ve also got the technical expertise to implement the right systems for your organisation.
Our skilled team can consult and advise you on the perfect automation programs to totally transform and streamline the way you coordinate your marketing efforts.
If you want to generate more leads, convert more sales and expand your marketing efforts in ways you never thought possible, speak to our experts today and find out how we can use marketing automation to take your business to the next level.
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